Teads User Privacy Policy

Welcome to the Teads User Privacy Policy. This policy governs our use of User Personal Data. We use your Personal Data in line with all applicable laws to ensure compliance and trust.
Teads is committed to protecting your Personal Data. For purposes of this Privacy Policy, “Personal Data” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Residents from “European Territories” mean the European Economic Area (“EEA“), the European Free Trade Area (“EFTA“) and Switzerland.

This Users Privacy Policy (“Users Privacy Policy“) governs Tead’s use of User Personal Data. You are a User when you visit a page of a website or application of one of Teads’ media partners (“Partners“) where the Teads technology is installed or our ads are being served (“Partner Sites“). Teads’ technology will be labelled with an AdChoices logo which, when clicked on, will enable you to navigate to this Users Privacy Policy.

You are a “business partner” if you are a media owner, advertiser or agency who contracts with Teads. You can access the Business Partner Policy here. You are a “site visitor” if you visit teads.com websites or digital properties or any other sites in the TeadsYou can access the Site Visitor Policy here.

a) Who we are:

This Privacy Policy applies to Teads Inc. and to its affiliated subsidiaries (collectively, “Teads,” or “we“, “us“, “our“). We operate in various offices around the world and we partner with publishers and marketers across the globe. For the purpose of data protection laws in the UK and European Territories, Teads UK Limited is the controller of your data.

Data Subjects can exercise their rights with either Teads or its partners (advertisers and publishers). You can action your rights in Section 5 of the User Privacy policy. Teads handles these requests fairly, promptly, and in line with applicable timeframes. Teads maintains records of rights requests and related actions to ensure transparency and accountability in safeguarding Personal Data.

b) What we do:

Teads operates a two-sided marketplace, forming an end-to-end advertising platform with direct media owner and advertiser relationships. Teads is an intermediary in the online advertising industry, connecting publishers and advertisers all over the UK, Europe, the United States, Latin America, the Middle East, North-Africa and Asia. Teads’ mission is to serve interesting recommendations to you based on what we believe are your interests.
At a high level, we provide the following services to our clients:

1. Publishers use Teads’ technology to monetize their ad spaces. We process your data when you visit a website, a mobile application or when you watch Connected TV (CTV) where a publisher uses our technology for online ads on its publications.
2. Advertisers or their intermediaries (e.g., media agencies) display their advertising campaigns through Teads technology on the websites, mobile apps or Connected TV apps of our publisher partners. This means we may process your data when you visit an advertiser website using our tracking technologies.
3. Teads also provides Omnichannel graph services to its clients which allows for campaign reach measurement and planning, performance, cross-device remarketing and retargeting. We process your data such as cookies, device IDs, IP addresses and link it to a household to provide a seamless ad-experience to the users.

c) How to contact us:

We regularly review our compliance with this Users Privacy Policy. Questions, comments and requests regarding this Users Privacy Policy are welcomed and should be addressed in the first instance to privacy@teads.com.

If Teads does not satisfactorily answer your questions or concerns, you may also contact our Data Protection Officer at dpo@teads.com or your supervisory authority for advice, support or complaints, including the Information Commissioner’s Office if you are in the UK.

a) Security

Please see our security standards for more information on a high level overview of security standards that Teads has in place.

Please remember that, unfortunately, the transmission via the internet or mobile devices is never completely secure. 

We do not control, recommend or endorse the content, products, services, privacy policies or practices of these third party websites. Please be aware that the internet contains fraudulent links, ‘phishing’ scams and deceptive content, be alert when browsing on sites and report any potential issues to content@teads.com. If you choose to click on these links, you should know that these sites are not owned or operated by Teads. Third party websites may send their own cookies to your device and they may independently collect Personal Data. It is therefore important that you get familiar with the privacy policies of these third party websites. 

If you choose to click on these links, you should know that these sites are not owned or operated by Teads and therefore these third party websites may send their own cookies to your device and they may independently collect personal data. It is therefore important that you get familiar with the privacy policies of these third party websites.

b) Sharing 

Teads shares certain elements of a user profile (for example, UUID) with the following partners including: 

• Advertising & Demand-Side Partners: We may share parts of your user profile, such as identifiers, with DSPs, SSPs and ad exchanges to facilitate real-time bidding and serve personalized advertisements based on your interests.
• Measurement & Analytics Providers: These partners receive data to verify ad delivery, measure campaign performance, and ensure you do not see the same advertisement too many times.
• Cloud & Infrastructure Service Providers: Your data is processed by third-party hosting and security vendors who maintain the technical infrastructure required to power our services and store information securely.
• Fraud & Brand Safety Partners: We work with specialized vendors to detect bot traffic, prevent advertising fraud, and ensure ads appear only in safe, high-quality environments.
• Legal & Regulatory Authorities: Personal information may be disclosed to government bodies or law enforcement when we are legally required to comply with a valid subpoena, court order, or regulatory audit.

Please see here for a list of our Trusted Partners and/or the Cookie Table (which may be updated from time to time). Many of our partners are registered as IAB TCF Global Vendors and can be found here.

In addition, we also disclose Personal Data as follows:

• within the family of companies controlled by Teads for internal reasons, primarily for business and operational purposes;
• if we go through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Data will likely be among the assets transferred;
• when legally required to do so (e.g., to cooperate with law enforcement investigations or other legal proceedings); 
• to investigate reports of fraud, or other suspected unlawful conduct, or to otherwise protect against unauthorized use; 
• to protect Tead’s rights and property; and/or
• to respond to a genuine emergency.

We may take your personal data and those of other users, remove the identifiers and aggregate the datasets to be able to share trend information, anonymized and aggregated user statistics with our clients and trusted partners. If you are opted out, your data will be deleted and will not form part of any aggregated and anonymised reporting. 

If you are a United States resident, please see Section 9 below for more information on how your Personal Data may be sold, “shared” and disclosed, as defined by the California Consumer Privacy Act and other state privacy laws.

c) Data Retention: 

Our retention periods are based on the type of data collected and the environment in which it was processed. The Teads Cookie ID remains in your browser for up to 365 days after its creation to recognize returning users.  We delete the last data point associated with your profile after a period of 4 months. We delete trusted partner data (including audience segments) after 30 days. 

Our internal policies and binding contractual agreements with our media partners expressly prohibit the targeting of children or the transmission of any “Sensitive Categories” of data to our platforms.

a) Your rights

In compliance with certain privacy laws, in particular the European General Data Protection Regulation (GDPR) and the UK GDPR, you have certain rights in relation to your Personal Data. More specifically and under certain circumstances:

• the right to request information about whether and which Personal Data is processed by us, and the right to request that such Personal Data is rectified or amended;
• the right to request that your Personal Data be deleted;
• the right to request that the processing of your Personal Data be restricted or object to the processing of your information on grounds relating to his or her particular situation, or at any time for direct marketing purposes;
• withdraw your consent to the processing and use of your data completely or partially at any time with future application. 
• have the right to obtain your Personal Data in a common, structured and mechanically readable format, and to transmit those data to another controller;
• contact our data protection officer if there are any questions, comments, complaints or requests in connection with our statement on data protection and the processing of your Personal Data; and
• the right to complain to the responsible supervisory authority (in the UK that is the Information Commission) if believed that the processing of your Personal Data is in violation of the legislation.

We will handle any request to exercise your rights in accordance with applicable law and any relevant legal exemptions. If you wish to exercise any of these rights or have any questions, please email privacy@teads.com.

b) Data transfers outside the European Territories/UK to non-US territories 

We transfer Personal Data from the European Economic Area (EEA) and/or UK to our data centers in the United States. When we transfer Personal Data, we will ensure such transfers are in compliance with relevant data protection laws, including, if applicable, EU/UK Standard Contractual Clauses, or a European Commission/UK Government positive adequacy decision.

In other words, your rights and protections remain with your data and we use approved contractual clauses and other measures designed to ensure that the recipients of your Personal Data protect it. Teads has in place the Standard Contractual Clauses between Teads entities to govern the transfer of data outside of the EEA/UK. To obtain more information as to the safeguards that we implement in this respect or to obtain a copy of them, please email privacy@teads.com.

For more detail on transfers to the United States, please see Section 9 below.

c) EU-US Data Privacy Framework (DPF) Participation and the UK Extension to the EU-U.S. DPF:

i) EU-US Data Protection (DPF) Participation and the UK Extension to the EU-U.S. DPF

Teads Inc. complies with the EU-U.S. Data Privacy Framework (“EU-U.S. DPF”), and the UK Extension to the EU-U.S. DPF, as set forth by the U.S. Department of Commerce. Teads Inc. has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of Personal Data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF. If there is any conflict between the terms in this Privacy Policy and the EU-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

ii) Complaint and Dispute Resolution Procedure under the DPF:

Our internal complaints mechanism

In compliance with the EU-U.S. DPF, and the UK Extension to the EU-U.S. DPF, we commit to resolve EU-U.S. DPF Principles and UK Extension to the EU-U.S. DPF Principles-related complaints about our collection and use of your Personal Data. EU and UK individuals with inquiries or complaints regarding our handling of Personal Data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF should first contact us at: privacy@teads.com.

You may have the right to lodge a complaint with the data protection authority of your country of residence. If you live in the UK, you can make a complaint with the Information Commissioner’s Office (ICO) at this address. If you live in the EU, you can find the relevant data protection authority here. Teads Inc. is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC). To submit a complaint to the FTC, click here.

Independent Recourse Mechanism

In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF, Teads, Inc commits to refer unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF to JAMS, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://www.jamsadr.com/DPF-Dispute-Resolution for more information or to file a complaint. The services of JAMS are provided at no cost to you.

Arbitration

You may also be able to invoke binding arbitration for unresolved complaints but prior to initiating such arbitration, a resident of a European country participating in the DPF must first:

1. contact us and afford us the opportunity to resolve the issue;
2. seek assistance from JAMS (an independent resource mechanism); and 
3. contact the U.S. Department of Commerce (either directly or through a European Data Protection Authority) and afford the Department of Commerce time to attempt to resolve the issue.

If such a resident invokes binding arbitration, each party shall be responsible for its own attorney’s fees. Please be advised that, pursuant to the DPF, the arbitrator(s) may only impose individual- specific, non-monetary, equitable relief necessary to remedy any violation of the DPF Principles with respect to the resident. The arbitration option may not be invoked if the individual’s same claimed violation of the Principles has previously been subject to binding arbitration; was the subject of a final judgement entered in a court action to which the individual was a party; or was previously settled by the parties. For more details, please click here.

iii. Choice and means for Limiting Use and Disclosure of Personal Data

Teads Inc. does not disclose personal data to non-agent third parties or use personal data for purposes materially different from that which the data was originally collected or subsequently authorized by individuals. Should this change in the future, we will offer individuals opt-out choice or opt-in (for sensitive data) prior to any such disclosures.

iv. Tead’s liability in case of onward transfers to third parties

In the context of an onward transfer, Teads has responsibility for the processing of Personal Data it receives under the DPF Principles and subsequently transfers to a third party acting as an agent on its behalf. Teads remains liable under the DPF Principles if its agent processes such Personal Data in a manner inconsistent with the DPF Principles, unless Teads proves that it is not responsible for the event giving rise to the damage.

This United States Consumer Privacy Notice (“State Notice”) supplements the Teads Privacy Policy and provides additional information for residents of certain states with comprehensive privacy laws, such as California and other similar state laws. Under these applicable U.S. state laws, processing Personal Data across various websites, apps, and devices to deliver targeted advertising may be classified as ‘selling’ or ‘sharing’ your information. Accordingly, this State Notice provides required disclosures regarding how we collect, use and disclose that Personal Data. 

a) Your U.S. State privacy rights

As a resident of certain U.S. states, (for example, California, Virginia, Colorado, Utah, Connecticut) you may have the right to submit certain requests relating to your Personal Data, as listed below, depending on your state of residency. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law.

• Right to Know: You may have the right to request information regarding the categories of Personal Data we collect, the sources of that data, our business purposes for processing it, and the categories of third parties with whom we share or sell that information. 
• Right to access, confirm and data portability: You may have the right to confirm whether we are processing your Personal Data, to access your Personal Data, and to obtain a copy of Personal Data you provided to us in a portable format.
• Right to delete: You may have the right to delete the Personal Data that we have collected from you, subject to certain exceptions.
• Right to correct: You may have the right to request that we correct inaccuracies in your Personal Data, taking into account the nature of the Personal Data and our purposes for processing it.
• Right to opt out of sales and sharing of personal data for targeted advertising:  You may have the right to opt out of the sale of your Personal Data, and to request that we do not share your Personal Data for targeted or cross-context behavioral advertising. See section (c) below for further information. 
• Right to withdraw consent or limit use and disclosure of sensitive personal data: If we process Sensitive Personal Data from you, you may have the right to withdraw a previously provided consent for processing your Sensitive Personal Data for a specific purpose. We do not use or disclose Sensitive Personal Data for purposes to which the right to limit use and disclosure applies.
• Right to know third party disclosures: You may have the right to request a list of third parties to which we have disclosed Personal Data. 
• Rights related to automated decision-making or profiling: We do not use your information for profiling in furtherance of decisions that produce legal or similarly significant effects or for the purposes of automated decision-making as defined under currently applicable law.
• Right to appeal: Sometimes we are unable to process requests relating to your Personal Data, in which case, your request will be denied. If you have previously submitted a privacy rights request to us that has been denied and you believe that we denied it in error, you may have the right to appeal for reconsideration of your request by emailing us at privacy@teads.com or by calling us toll free on 1-866-I-OPT-OUT and entering service code 777# to leave us a message.
• Non -discrimination. You are entitled to exercise the rights described above free from discrimination.

b) How to exercise your rights 

You may exercise your privacy rights described above as follows:

• By calling us toll free on 1-866-I-OPT-OUT and entering service code 253# to leave us a message.
• By emailing privacy@teads.com.

c) Further information on the right to opt-out of the “sale” or “sharing” for targeted advertising of your Personal Data. 

We do not sell your Personal Data in the conventional sense (i.e., for money). However, like many companies, we use services that help deliver personalized ads to you. Under certain United States state privacy laws, some of the ways in which we share Personal Data for targeted or cross-context behavioural advertising or analytics may be considered “sales” or “sharing”. To opt-out from this “sale” or “share” for targeted advertising, please refer to Section 5. If you choose to use the Global Privacy Control (GPC) browser signal, you will only be opted out of online sales or sharing of Personal Data, and will need to turn it on for each device/browser combination that you use.

We will need to confirm your identity and state of residency to process your requests. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it. Depending on your state of residency, you may be able to designate an authorized agent to make a request on your behalf; however, you may still need to verify your identity with us before your request can be processed. An authorized agent may submit a request on your behalf using the methods listed above.

Some browsers transmit Do Not Track (DNT) signals to websites. Because there is no common understanding of how to interpret the DNT signal, Teads does not currently alter, change, or respond to DNT requests or signals from these browsers. We will continue to monitor industry activity in this area and reassess our DNT practices as necessary. In the meantime, you can use the range of other tools we provide to control data collection and use, including the ability to opt out of receiving personalized recommendations.

If you have any questions or concerns about your privacy you may contact us at: 

Teads Inc.
111 West 19th Street 3rd Floor
New York, NY 10011, USA

Attn: Privacy
Email: privacy@teads.com or dpo@teads.com 

Teads UK Limited
70 New Oxford Street, 3rd Floor
WC1A 1EU
London, United Kingdom

Attn: Privacy
Email: privacy@teads.com or dpo@teads.com