UK Privacy Notice

At Teads, we believe in everyone’s right to have a safer digital environment and to have its fundamental rights respected.

In order to do so, we provide you with :

  • A clear information about the ad you have just seen.
  • An easy way to report this ad.
  • A full privacy policy and a way to exercise your rights on your data.

About this ad


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To learn more about other actors that may use tracking technologies on your terminal you can go to Your online choices.

Version released on July 28, 2022, effective as of August 2, 2022

1. Purpose of this privacy notice

This section provides you with information specific to the UK in relation to your privacy. It supplements the General notice so as to reflect the requirements set out in the relevant UK laws, e.g. the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018 (“DPA”) the Electronic Communications Regulations 2003 (“PECR”).

This UK privacy notice also enables you to directly exercise the rights granted to you under the UK GDPR (see section 9 below).

2. Our identity and contact details

Teads Ltd is acting as controller in the UK in respect of the provision of Teads business services to publishers and advertisers, by using the Teads Technology. 

For any questions about this privacy policy, our data practices or the way in which you can exercise your rights, you can contact the Data Protection Officer (DPO): 

  • By email:
  • By mail:
    • Teads Ltd – Intention to Data Protection Officer
      Floor 2, 201 Great Portland Street,
      London, England, W1W 5AB
      United Kingdom

Teads Ltd’s ICO registration number is 07239735.

3. What type of information we collect, from which sources and retention period

Information we process. To perform our Services, we may collect information from our publisher, advertiser and data partners, as described in detail in the section 4 of our General notice. This data is considered to be personal information when it is associated with an identifier such as your cookie ID, Mobile Advertising ID or IP address. 

No special categories of data. Teads does not knowingly collect nor process special categories of data. We do not therefore collect:

  • Data revealing racial or ethnic origin,
  • Data revealing political opinions,
  • Data revealing religious or philosophical beliefs,
  • Data revealing trade union membership,
  • genetic data,
  • biometric data,
  • data concerning health,
  • data concerning a person’s sex life or
  • data concerning a person’s sexual orientation.

4. How we use this information and our lawful bases for processing

Unless otherwise required or permitted by law, before using your personal information for a purpose unrelated to those set out above, we will notify you and explain the purpose and legal basis which allows us to do so. We will only collect, use, and share your personal information where we are satisfied that we have an appropriate legal basis to do this.  The table below explains the purposes for which we process your personal information and the relevant legal basis we rely upon to do so. 

Purposes of processing  Teads legal basis 
Set our cookies. Store and/or access your information on your device

Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you on the cookie banner. 

The delivery of non personalized ads 
Select basic ads. 

Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location (postcode), or your device type.

Legitimate interest. Our legitimate interest in providing our Services to our clients and publishers. 
The delivery of personalized ads 
Create a personalized ads profile.  

A profile can be built about you and your interests to show you personalized ads that are relevant to you. 

Select personalized ads.  

Personalized ads can be shown to you based on a profile about you. 

Measurement and reporting 
Measure ad performance.  

The performance and effectiveness of ads that you see or interact with can be measured.

Apply market research to generate audience insights.  

Market research can be used to learn more about the audiences who visit sites/apps and view ads.

Product improvement, security and technical measures
Develop and improve our products.  

Your data can be used to improve existing systems and software, and to develop Teads new products. 

Ensure security, prevent fraud, and debug. 

Your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely. 

Legitimate interest. Our legitimate interest in ensuring the safety, security and proper functioning of our Services.
Technically deliver ads or content. 

Your device can receive and send information that allows you to see and interact with ads and content. 

Legitimate interest. Our legitimate interest in providing our Services to our clients and publishers.
Legal and regulatory matters 
We may also use your personal data in connection with legal and regulatory matters such as our maintenance of business or processing records, compliance with external reporting requirements and internal policies and procedures and responses to requests by government, law enforcement, regulators, courts, rights holders or other third parties.  Legal obligationLegitimate interest. 

Our legitimate interest in retaining business records or dealing with regulatory matters. 

Other matters 
  • Business Transfers. If we are or may be acquired by or merged with another company, if any of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer your personal information to the other company.
Legitimate interest.

Our legitimate interest in continuing to provide the service without interruption to our clients and publishers. 

  • To Protect Us and Others. We also may disclose your personal information where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Service or this Policy, or as evidence in litigation in which Teads is involved.
Legitimate interest. Our legitimate interest in ensuring the safety, security and proper functioning of our Services.

Consent. If we ask you to provide consent to us, we will inform you specifically when we seek to obtain this from you as well as informing you of your ability to withdraw that consent (see section 9 “Your Data protection rights”) at any time and any potential consequences that may arise as a result of not providing the personal information that is requested.

Teads accesses your information through our partners, as disclosed in section 4 of the General notice. Therefore, we obtain consent through a partner’s consent management platform (CMP). This is a type of pop-up that is presented to you when you access a website and where you can choose to accept (opt-in) or refuse (opt-out) of giving consent to the processing of your personal information for the purposes disclosed in the table above. 

The necessary information is also provided to you through this privacy notice, which aims to meet the principle of transparency set out in applicable privacy laws. 

Legitimate interest: Before using your personal data for our legitimate interests, we make sure that we take into account any potential impact that such use may have on you to ensure that your interests and fundamental rights and freedoms do not override those interests. In other words, we have carried out a “balancing test” to determine that we have a legitimate need to process your personal data and we are not aware of any reasons that, on balance, mean we should not do so. 

In particular for the purpose of selecting basic ads, Teads only processes the IP address and approximate postcode. This processing merely enables Teads to display basic ads that are relevant to the data subject’s location (country, region or city) as well as avoiding excessive ad exposure (frequency capping). The IP address is not combined with any other information when processed on the legitimate interest legal basis. There are no targeted ads or behavioral ads in this case.

5. Profiling

Profiling is an automated processing of personal data to evaluate certain things about you. 

When we collect information for the purpose of “the delivery of personalized ads”, it may lead to profiling since we use audience segments based on your behavior to personalize the ads.

6. Automated decision making

The advertising you see on publisher websites that use our technology is based on our ad selection algorithms. However, the processing of your information does not involve “automated decision making” as referred to in Article 22(1) and (4) of the UK GDPR.  This means that we do not use automated processing to make decisions which have any legal effect or similarly significant effect on you.

7. Joint-controllership

Pursuant to the applicable data protection laws, Teads Ltd also acts as joint-controller with its business partners in certain circumstances described below. This list will be updated in due course. 

Processing  Teads Ltd’s  responsibility Partner’s responsibility 
Performing the Service using Teads Technology Is responsible for the provision of Teads business services to publishers and advertisers, by using the Teads Technology.  Teads France SAS as a specific role as it owns the Teads Technology. As a result, it is responsible for the design, development, maintenance, administration and overall operation of Teads’ Technology and tools available.

It is also the entity that is the contact point to facilitate the exercise of your rights.

Cookie setting and identifier reading Is responsible for providing the partner with the relevant information, for placing its cookies only after consent is obtained and processing the information in accordance with the agreement and this policy.  The publisher is responsible for loading the code that requests the installation of Teads’ cookies, for obtaining prior valid consent on behalf of Teads and for managing the data subject’s right to withdraw consent. 


8. Data transfer outside of the UK

We operate on a global basis. Accordingly, your personal information may be transferred and stored in countries outside the UK that are subject to different standards of data protection. We will take appropriate steps to ensure that transfers of personal information are in accordance with applicable law and carefully managed to protect your privacy rights and interests and transfers are limited to countries which are recognized as providing an adequate level of legal protection under Article 45 of the UK GDPR or where we can be satisfied that alternative arrangements are in place to protect your privacy rights. To this end: . 

  • We ensure that the recipient benefits from an adequacy decision under the Article 45 of the UK GDPR. 
  • Otherwise, we rely on the measures authorized by the UK government, such as signing the Standard Contractual Clauses as amended by the UK International Data Transfer Addendum or the UK International Data Transfer Agreement, or verifying that the recipient has adopted Binding Corporate Rules, which contractually oblige each member to ensure that personal information receives an adequate and consistent level of protection.

You have the right to contact us for more information about the safeguards we have put in place (including a copy of relevant contractual commitments) to ensure the adequate protection of your personal information when this is transferred as mentioned above.

9. Your data protection rights

Subject to certain exemptions, and in some cases depending upon the processing activity we are undertaking, you have certain rights in relation to your personal information. 

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

If you wish to exercise any of the below-mentioned rights, we may ask you for additional information to confirm your identity and for security purposes, in particular before disclosing personal information to you. You can exercise your rights by contacting us at

Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly or inform you if we require further information in order to fulfill your request. 

We may not always be able to fully address your request, for example if it would impact the duty of confidentiality we owe to others, or if we are legally entitled to deal with the request in a different way. 

Your rights: 

  • Your right to withdraw your consent – You have the right to change your mind and ask Teads to stop processing your personal information where the legal basis for processing is your consent.

Exercise this right

  • Your right of access – You have the right to ask us for copies of your personal information that we hold, and you have the right to be given specified information about the processing which corresponds to the information contained in this policy.

Exercise this right

  • Your right to rectification – You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. We may seek to verify the accuracy of the personal information before rectifying it. The consequences of exercising your right to rectification will depend on the objective you wish to achieve by exercising it.
    To exercise this right, please send us an email at
  • Your right to erasure – You have the right to ask us to erase your personal information.
    The exercise of your right of erasure will result in the deactivation of our personalized ads.

Exercise this right

However, we are not required to comply with your request to erase personal information if the processing of your personal information is necessary for compliance with a legal obligation or for the establishment, exercise or defence of legal claims.

  • Your right to restriction of processing – You have the right to ask us to restrict the processing of your information but only where:
    • Its accuracy is contested, to allow us to verify its accuracy; or
    • The processing is unlawful, but you do not want it erased; or
    • It is no longer needed for the purposes for which it was collected, but we still need it to establish, exercise or defend legal claims; or
    • You have exercised the right to object, and verification of overriding grounds is pending.

We can continue to use your personal information following a request for restriction, where: we have your consent; or, to establish, exercise or defend legal claims; or to protect the rights of another natural or legal person.

The consequences of exercising your right to rectification will depend on the objective you wish to achieve by exercising it.

To exercise this right, please send us an email at 

  • Your right to object to processing – You have the right to object to the processing of your personal data, for specific reasons relating to your particular situation, where the processing is based on the legitimate interests legal basis. 

We can continue to process your personal information on this legal basis if: we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms; or the processing is for the establishment, exercise or defence of legal claims.

Exercise this right

  • Your right to data portability – You have the right to ask that we transfer the information you gave us to another organization, or to you, in certain circumstances.

To exercise this right, please send us an email at 

  • You have the right to lodge a complaint with your local supervisory authority – Please see section 10 below. 

10. How to complain

If you have any concerns about our use of your personal information, we encourage you to contact us by sending an email to We’ll do our best to resolve your complaint. 

However, if we are unable to resolve a complaint or concern with you, you can also complain to the supervisory authority: 

  •         ICO (Information Commissioner’s Office)
    Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF London, United Kingdom
    Helpline number: 0303 123 1113
    ICO website:

11. Changes to the UK Privacy notice

Minor changes. We may make minor changes from time to time that do not materially affect the way we process your information or the way you can exercise your rights. These minor changes are mainly cosmetic, such as changing the font, correcting typos, etc. 

Significant changes. When significant changes are to be made, we will endeavour to notify you 5 days prior to the publication of these changes, by highlighting them on our website. Significant changes are: 

  • Changes in laws and regulations, 
  • Introduction of new products or services, 
  • Changes in the way we process personal information
  • Changes in the way to exercise your rights 
  • Changes in our corporate structure 

Notwithstanding the changes described above, we’ll review this UK Privacy Notice every 12 months to ensure the accuracy of the information.