US Privacy Notice

At Teads, we believe in everyone’s right to have a safer digital environment and to have its fundamental rights respected.

In order to do so, we provide you with :

  • A clear information about the ad you have just seen.
  • An easy way to report this ad.
  • A full privacy policy and a way to exercise your rights on your data.

About this ad


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To learn more about other actors that may use tracking technologies on your terminal you can go to Your online choices.

Released on December 30, 2022, effective January 1st 2023

1. Purpose

This section provides you with information specific to the United States of America in relation to your privacy. It supplements the General notice so as to reflect the requirements set out in the relevant US laws, including the California Consumer Privacy Act (“CCPA”) as amended and other state laws (collectively, “the state privacy laws”).

This US privacy notice also enables you to exercise the rights granted to you under the state privacy laws (see section 4 below).

2. Our Identity and Contact Details

Teads Inc is acting as third party in the US in respect of the provision of Teads business services to publishers and advertisers who use the Teads Technology.

For any questions about this privacy policy, our data practices or the way in which you can exercise your rights, you can contact the Data Protection Officer (DPO):

  • By email:
  • By mail: Teads Inc – Intention to Data Protection Officer

3. Our Data Practices

Information we process, how we disclose it, sources and retention period. If you are a California resident, you have the right to know what personal information we collect, the sources from which we collect it, how long we retain it, why we collect and disclose it, and what personal information we disclose, “sell,” and “share” about you (as those terms are used in the CCPA) and to whom. To perform our Services, we may collect information from our publisher, advertiser and data partners. We use the information we collect to provide our advertising platform, including to enable our clients to show more relevant ads, and we store it as described in detail in section 4 of our General notice. In the preceding 12 months, we have collected the categories of personal information listed in the table below. We collect and disclose this personal information for the business and commercial purposes described in our main Privacy Policy, including to allow our publisher and advertiser clients to show more relevant ads. In the preceding 12 months, we have disclosed the following categories of personal information to the following categories of recipients.

Category of Personal Information We Collect Categories of Recipients
  • Device identifiers, such as cookie IDs, mobile advertising identifiers, IP addresses and user agent string. 
  • Inferences we make about your likely interests or that partners share with us, including the segments you are placed into. Some of these inferences or segments may reflect sensitive data such as racial or ethnic origin, mental or physical health, or sexual orientation.
  • Approximate location derived from IP Address 


  • Internet and electronic network activity information such as the pages you visit and apps you use, how you interact with those pages and our ads, and when you interacted with them, and browser and device information, such as device type, operating system, and the network you visit from.  


Sales, Shares, Targeted Advertising, and Use of Sensitive Data.
Teads uses data it collects, including sensitive personal information, to show ads that are based on your browsing activity across non-affiliated websites and apps, combines data collected across its clients to help enhance its products and services, and discloses data to its business partners. Such uses and disclosures may be considered a “sale” or “share” under the CCPA or “targeted advertising” under the other state privacy laws. In the previous 12 months, we may have “sold” or “shared” your personal information to the recipients listed in the table above.

We do not sell or share the information of any individual we know to be under 16 years of age. We do not use or disclose sensitive personal information except for permitted business reasons.

4. Your data protection rights

4.1 Opt Out of Sale, Share, Targeted Advertising, and Limit Use of Sensitive Personal Information

As a resident of any state with a state privacy law, you have the right to opt out of the use of your personal information for targeted advertising purposes and to opt out of any “sales” or “shares” of your personal information as defined by California law. You also have the right to limit how we use and disclose sensitive personal information about you. We extend these rights to everyone, regardless of whether they live. As a resident of California, you also have the right to opt out of certain uses of your sensitive personal information. You may exercise these rights by clicking Your Privacy Choices. You may also opt out by navigating the web with a legally-recognized universal opt out signal, such as the Global Privacy Control, enabled. This will cause information to cease to be added to any cookies or other tracking technologies that have been set on our Services or block them entirely. It will also ensure that we don’t process your personal information for targeted advertising purposes and limit our use and disclosure of your sensitive personal information. Please note that you will need to opt out again if you use a different device or browser or if you clear your cookies.

4.2 Access, Deletion, Correction of Personal Information

If you are a resident of any state with a state privacy law, you have the right to request that we provide access to or correction or deletion of your personal information. To exercise these rights, please follow the instructions below:

  • How to Request Access to Personal Information: To exercise your right of access to your personal information, please send us an email at, specifying your Teads cookie ID below.

Show me my Teads ID

Following the exercise of your right of access, we will provide you with an excel file containing your personal data related to the device and the browser used for your request.

  • How to Request Deletion of Personal Information: To request that Teads delete the personal information it has collected and/or maintained about you, please use the opt out above. When you use this, we will delete the cookie or other identifiers we hold about you.
  • To request correction of the personal information we hold about you, or if you have trouble exercising these rights, you may email us at or call us at 1-866-467-8688 (1-866-I-OPT-OUT). When being prompted, please use the code 777#. If you are a resident of California, you have a right to exercise your rights via an authorized agent. Such agent may exercise your rights on your behalf using the same methods described in this policy.

4.2 Anti-Discrimination Right

You have the right to be free from discrimination if you choose to exercise your privacy rights. We will not discriminate against you for exercising your rights.

4.3 Do Not Track Signals & Global Privacy Control

Do Not Track is a privacy preference that users can set in their web browsers. Global Privacy Control is a signal that users can send through their browsers or certain extensions. When a user turns on the Do Not Track signal or uses Global privacy Control, the browser sends a message to websites requesting them not to track the user or use their data for targeted advertising or to sell or share their data. At this time, we stop running targeted advertising when we receive a “do not track” or Global privacy Control signal.

5. Contact us

For any questions about this privacy policy or our data practices, you can contact Teads by email at or according to section 4 above.