Japanese Privacy Notice

At Teads, we believe in everyone’s right to have a safer digital environment and to have its fundamental rights respected.

In order to do so, we provide you with :

  • A clear information about the ad you have just seen.
  • An easy way to report this ad.
  • A full privacy policy and a way to exercise your rights on your data.

About this ad


Company name

Paid by

Buyer name

Why are you seeing this ad ?

To learn more about other actors that may use tracking technologies on your terminal you can go to Your online choices.

Version released on July 28, 2022, effective as of August 2, 2022

1. Purpose of this privacy notice

This section provides you with information specific to Japan in relation to your privacy. It supplements the General notice to reflect the requirements set out in the Act on the Protection of Personal Information (Act No. 57 of May 30, 2003 – “APPI”) and other related laws and regulations (including related guidelines published by the Personal Information Protection Commission). 

This section also aims to give you direct access to the rights you can exercise according to these regulations. 

2. Our identity and contact details

Teads Japan K.K. is acting as Personal Related Information Business Operator in respect of the provision of Teads business services to publishers and advertisers, by using the Teads technology. Teads Japan K.K.’s information is as follows: 

Teads Japan K.K.
BIZCORE Akasaka-mitsuke 9F, 3-1-2 Akasaka, Minato-ku, Tokyo
Representative Director: Jeremy ARDITI
Managing Director: Yukihiko IMAMURA

This technology is owned by Teads France SAS, which acts as the Personal Information Business Operator in respect of the design, development, maintenance, administration, and overall operation of Teads technology and tools available thereon. Therefore, Teads Japan K.K. and Teads SAS could jointly use the Personal Information and the Personal Related Information for the performance of the Services. 

For any questions about this privacy policy, our data practices, or the way to exercise your rights, you can contact the Data Protection Officer (DPO): 

  • By email: dpo-jp@teads.com
  • By mail:
    Teads Japan K.K. – Intention to Data Protection Officer
    BIZCORE Akasaka-mitsuke 9F, 3-1-2 Akasaka, Minato-ku, Tokyo

3. What type of information we have, from which sources and period of retention

Teads Japan K.K. collects the information disclosed in section 4 of the General notice which we consider as Personal Related Information under the APPI. 

Personal Related Information is defined by the APPI as information related to the person which does not fall under any of the categories of personal information, pseudonymized information, or anonymized information.

Such Personal Related Information does not enable Teads Japan K.K. to identify the individual and Teads Japan K.K. does not link to other information to identify an individual and process such Personal Related Information as Personal Information. 

4. The Purpose of Use of this information

Teads Japan K.K. use the Personal Related Information for the following purposes of use: 

Purposes of Use
Set our cookies
Store and/or access your information on your device.

Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you on the cookie banner.

The delivery of non-personalized ads
Select basic ads.

Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type.

The delivery of personalized ads
Create a personalized ads profile.  

A profile can be built about you and your interests to show you personalized ads that are relevant to you

Select personalized ads. 

Personalized ads can be shown to you based on a profile about your ads that are relevant to you

Measurement and reporting
Measure ad performance. 

The performance and effectiveness of ads that you see or interact with can be measured.

Apply market research to generate audience insights. 

Market research can be used to learn more about the audiences who visit sites/apps and view ads.

Product improvement, security, and technical measures
Develop and improve our products. 

Your data can be used to improve existing systems and software, and to develop Teads new products.

Ensure security, prevent fraud, and debug.

Your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely.

Technically deliver ads or content.

Your device can receive and send information that allows you to see and interact with ads and content.

Legal and regulatory matters
We may also use your Personal Related Information in connection with legal and regulatory matters such as our maintenance of business or processing records, compliance with external reporting requirements and internal policies and procedures, and responses to requests by government, law enforcement, regulators, courts, rights holders or other third parties.


5. Security Measures

Teads Japan K.K. will endeavor to maintain accurate and up-to-date Personal Related Information in its possession to the extent necessary to achieve the purposes for which it is used. 

For more details, please refers to the General notice – Section 6. How we store your information

6. Data transfer outside of Japan

We operate on a global basis. Accordingly, your Personal Related Information may be transferred and stored in countries outside Japan that are subject to different standards of data protection. We will take appropriate steps to ensure that transfers of Personal Related Information are in accordance with applicable APPI.

7. Mechanism of Opt-Out

Subject to certain exemptions, and in some cases dependent upon the processing activity we are undertaking, you have the right to request to deactivate the targeted ads (the “Opt-Out”) in relation to your Personal Related Information. For the process of request, please follow the below instruction: 

  • Opt-out from the web browser

Please click on the below “Exercise this right” button to be redirected to the appropriate page for the Opt-Out of the targeted ads on your web browser.  

Exercise this right

  • Opt-out from the environment within the application

Teads Japan K.K. obtains Personal Related Information through software development kits used by media operators or advertisers to analyze and study information related to the usage of the applications and the advertising delivered within these applications.

If you wish to Opt-out regarding the cessation of delivery of advertising to them using your Personal Related Information, you are invited to refer to the Opt-out settings by device system (Android or iOS) and version in use. Please note that if Opt-out is set on the device, targeted ads from all targeted advertising sending providers will be disabled.

You can also contact us for more information about how to deactivate the targeted ads processed by Teads by sending an email to: dpo-jp@teads.com 

You are not required to pay any charge for exercising your rights. If you make a request by email, we have one month to respond to you.

Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly or inform you if we require further information in order to fulfill your request. 

We may not always be able to fully address your request, for example, if it would impact the duty of confidentiality we owe to others, or if we are legally entitled to deal with the request in a different way. If you wish to know Teads’ policy for processing personal information collected on Teads.com and your related rights, please refer to Teads Website Policy.

8. How to complain

If you have any concerns about our use of your Personal Related Information, we encourage you to contact us by sending an email to dpo-jp@teads.com. We will do our best to resolve your complaint. 

However, if our answers do not suit you, you can also complain to the supervisory authorities: 

PPC (Personal Information Protection Commission)
Kasumigaseki Common Gate West Tower 32nd Floor, 3-2-1, Kasumigaseki, Chiyoda-ku, Tokyo, 100-0013, Japan
Tel.: +81-3-6457-9680
PPC website:  https://www.ppc.go.jp/

9. Changes to the Japan Privacy notice

This Japan Privacy notice is effective as of the date indicated at the top of this page. Please note that the effective date of General notice may differ. 

Minor changes. We may make minor changes from time to time, that do not materially affect the way we process your information or the way you can exercise your rights. The minor changes are mainly cosmetic, such as changing the font, correcting typos, etc. 

Significant changes. When significant changes are to be made, we will publish of these changes, by highlighting them on our website. 

Significant changes are: 

  • Changes in laws and regulations, 
  • Introduction of new products or services, 
  • Changes in the way we process personal information
  • Changes in the way to exercise your rights 
  • Changes in our corporate structure 

Notwithstanding with the changes described above, we’ll review this Japan Privacy notice every 12 months to ensure the accuracy of the information.